Date

17 - 18 November 2026

Venue

JW Marriott Marina, Dubai 

Book a Stand

Conference Agenda

Soap & Detergents Expo

Soap & Detergents Expo Conference Agenda

Theme: Innovation, Materials & Smart Production

10:30AM - 10:45AM

Opening and Keynote

From Chemistry to Competitiveness: Where the Soap & Detergent Industry Is Headed

Ashraf Marzouk

Sustainability and Performance Director, National Care Company

  • Market outlook
  • GCC manufacturing priorities
  • Why Detex 2026 matters

10:45AM – 11:30AM

Panel Discussion

Next-Generation Ingredients: Reformulating for Performance, Safety & Sustainability

Panel Focus:

  • Bio-based surfactants vs. conventional chemistry
  • Microplastic-free formulations
  • Cost vs. sustainability trade-offs
  • Regulatory pressure shaping ingredient choice

11:30AM – 11:45AM

Expert Talk/ One on One

Fragrance Innovation: Designing Scents for Function, Emotion & Compliance

  • Fragrance longevity in detergents
  • IFRA & regional compliance
  • Consumer perception in GCC markets

11:45AM – 12PM

Audience Pulse Check

What Actually Drives Formulation Decisions Today?

Format:

  • Rapid live polling (5–6 sharp questions)
  • Instant results displayed on screen
  • Audience comments

Poling Themes:

  • Cost vs. performance vs. sustainability
  • Compliance vs. consumer demand
  • Speed to market vs. formulation perfection

12PM – 12:15PM

Expert Reaction Talk

Reading the Room: What the Industry Data Is Really Saying

12:15PM – 1:00PM

Panel Discussion

Smart Factories & Automation: Scaling Production Without Compromising Quality

Topics:

  • AI in formulation & quality control
  • IoT, predictive maintenance
  • Automation in batch vs. continuous production
  • ROI realities in the Middle East

1:00PM – 1:20PM

Presentation

Digital Twins & Data-Driven Manufacturing in Detergent Plants

  • Real case example
  • Measurable efficiency gains

1:20PM – 1:30PM

Closing

Theme: ESG, Compliance, Hygiene & Market Expansion

10:30AM - 10:45AM

Opening and Keynote Address

Regulation, ESG & the New Rules of Detergent Manufacturing

  • GCC regulatory outlook
  • Global export implications
  • ESG moving from “nice to have” to “license to operate”

Steven Pacitti

Editor, Urethanes Technology International

10:45AM – 11:30AM

Panel Discussion

Circular Economy in Soaps & Detergents: Why It’s Still Stuck on Paper

Discussion points:

  • Why circular economy is rarely written into contracts
  • The role of brand owners vs. manufacturers
  • What must change at board level

11:30AM – 11:45AM

Expert Talk

Life Cycle Assessments (LCA): Measuring What Actually Matters

  • Common mistakes
  • Data credibility
  • Avoiding greenwashing

11:45AM – 12:15PM

Case Study (One on One)

From Linear to Circular: A GCC Manufacturer’s Transition Story

  • Water reuse
  • Waste reduction
  • Supplier collaboration

12:15PM – 1:00PM

Panel Discussion

Hygiene-Critical Applications: Detergents Beyond Clean

Panel scope:

  • Healthcare & hospital hygiene
  • Foodservice & contamination control
  • Hospitality & commercial laundry standards

1:00PM – 1:30PM

Panel Discussion

The Road to Soap & Detergents 2030: What Must Change Now

Ashraf Marzouk

Sustainability and Performance Director, National Care Company

Final discussion:

  • Skills & workforce readiness
  • Collaboration across the value chain
  • Where investments should go first

Ends with one actionable takeaway per panelist

1:30PM

Closing

  • Agenda and speakers are subject to change.

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Contact

SHAHID KHAIR

SAMIYA ANDRABI

Organisers

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